Webinar: Product Experimentation Pitfalls & How to Avoid Them

More and more teams are looking for ways to iterate gradually and validate their ideas with data. Techniques like A/B testing, feature flagging, and gradual rollouts are quickly going from niche to mainstream. More experimentation means faster development and better products.

But like any trend, product experimentation is a good idea that can easily go wrong. For every game-changing A/B test, there’s a trail of testing mistakes that led well-meaning teams down the wrong path.

In this webinar, Jon Noronha, Director of Product Management at Optimizely, shares some common ways he’s seen A/B testing go wrong, along with tips for avoiding these pitfalls.

What you’ll learn:

  • The most common mistakes product teams make when running experiments
  • How to scale experimentation across multiple teams and squads
  • How the world’s top technology companies are able to experiment on all product decisions
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Webinar Presenters

Jon Noronha

Director of Product Management, Optimizely

Robin Pam

Director of Product Marketing, Optimizely

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