Prove It: Making the Case for Experimentation

75% of companies say experimentation increased digital revenue by more than 5%.

But we know building a case for experimentation takes more than an impressive stat, so we’re hosting a webinar on December 9 to show you how to build a scalable, successful experimentation plan, fully aligned with your business goals.

Our Value Consulting team helps product and marketing teams like yours create scalable experimentation with measurable impact on your business goals by defining your benchmarks to building C-Level buy-in.

In the webinar, we’ll cover:

  • Steps to build your own business case for experimentation
  • Key considerations in estimating your ROI on future experiments
  • Mistakes to avoid in building an experimentation program
  • Exclusive insights from our research with Harvard and Duke on how experimentation positively affects innovation and success
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Hazjier is a global expert in the field of digital experience optimization. He is Optimizely’s Global Director for Strategy & Value and has led consulting teams working with incredible companies, including Microsoft, IBM, H&M, eBay, the BBC, and more.

Hazjier Pourkhalkhali

Global Director, Value Consulting & StrategyOptimizely

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