Making the Case for Continuous Iteration
Why do some companies constantly come out with exciting innovations while others fail?
Professor Stefan Thomke, an authority on the management of innovation, argues that an organization's ability to innovate depends on constantly experimenting with new products, digital experiences, and business models.
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Professor Stefan Thomke of Harvard Business School, an authority on the management of innovation, has worked with US, European and Asian firms on product, process, and technology development, organizational design and change, and strategy.
Professor Thomke’s research and writings have focused primarily on the process, economics, and management of business experimentation in innovation. He is a widely published author with more than one hundred articles, cases and notes published in books and leading journals.
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