With over 25 years of experience working with leading companies, Professor Stefan Thomke of the Harvard School of Business is no stranger to innovation. In his latest book, Experimentation Works, Thomke illustrates how to create an experimentation-centered organization that drives revenue growth and innovation.
Now, you can go behind the scenes with Prof. Thomke in an exclusive video series as he shares strategies for excelling at business growth, innovation, and experimentation.
In this five-part video series you'll learn:
- How to use business experimentation to drive management decisions backed by scientific rigor
- Ways to measure the ROI of digital experimentation
- Why incremental experimentation can have huge impacts on revenue
- The power of digital experimentation