The Thomke Talks

With over 25 years of experience working with leading companies, Professor Stefan Thomke of the Harvard School of Business is no stranger to innovation.

And now, we're taking you behind the scenes of his brilliant session at Opticon 2018 as Prof. Thomke shares strategies for excelling at innovation through digital experimentation.

In this five-part video series you'll learn:

• How to use business experimentation to drive management decisions backed by scientific rigor
• Ways to measure the ROI of digital experimentation
• Why incremental experimentation can have huge impacts on revenue
• The power of digital experimentation