Webinar: US Holiday Shopping Forecast 2019: 7 Key Trends That Will Shape the Season

Despite continued strength in ecommerce spending this year, the 2019 Holiday Season will be challenging. The combination of greater economic headwinds and a highly compressed holiday calendar will make strong growth harder to come by.

In this Meet the Analyst webinar, eMarketer principal analyst Andrew Lipsman reveals our latest forecast numbers for total retail, ecommerce and mcommerce sales, and growth for the 2019 holiday season.

Join this webinar to learn:

  • A breakdown of eMarketer’s holiday shopping forecast
  • Unique shopping-day dynamics for Black Friday and Cyber Monday, and which retailers are best positioned for success
  • Seven key trends that will shape the 2019 holiday season
  • Plus! Whelan Boyd, senior product manager at Optimizely, joins the conversation
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Whelan is a Senior Product Manager at Optimizely focused on website AB testing, personalization and analytics.

Whelan Boyd

Senior Product ManagerOptimizely


Andrew Lipsman is a principal analyst at eMarketer, focusing on retail and ecommerce. His latest reports and analysis have covered Amazon Prime Day, mobile retail apps, and holiday shopping.

Andrew Lipsman

Principal AnalysteMarketer


Jasmine Enberg is a senior analyst, global trends at eMarketer. With more than 10 years of experience in market research and analysis, combined with her expertise in international markets from Europe to Latin America, Jasmine offers a global perspective on trends that are shaping the digital marketing landscape and consumer media usage.

Jasmine Enberg

Senior Analyst, Global TrendseMarketer

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