Using Your Marketing List to Outperform Your Goals

Join Optimizely Senior Optimization Strategy Consultant, Amish Patel, to learn how you can use experimentation to drive content engagement, improve your lead capture forms, segment your marketing list and outperform your goals.

Creating an enterprise-grade marketing list is just the beginning. From developing relevant user experiences to providing value in engaging content for your visitors, your list is only as strong as the segmentations, personalizations, and audiences within it. But, how do you know what’s working?

Join the conversation, where we’ll discuss how you can grow, manage, and optimize your marketing list strategy through experimentation and ultimately move your leads down the funnel.

What you will learn

  • How to engage users with content to drive opt in’s and subscriptions

  • Best in class experimentation tactics for lead capturing

  • Beyond the static marketing list: Segmentation and personalization strategies that help outperform your goals


Amish is focused on enabling organizations with the technical and strategic skills needed to successfully grow their optimization program. During his career in the Digital Experience Optimization space, he has guided some of the world's most digitally innovative organizations, such as: Microsoft, Disney and Cisco.

Amish Patel

Senior Optimization Strategy ConsultantOptimizely


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