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From delivering an experience that's personal and authentic, to curating the right product recommendations, experimentation lets you uncover what's really in fashion.
Experimentation isn’t just a chance to keep carts from being abandoned. It's a chance to engage with and get to know your customers innately — the chance to make shopping personal again. Show your customers what they want and nothing more.
Rocksbox uses Optimizely to validate new messaging and learn what is resonating with customers. An experimentation process drove changes that reshaped their acquisition funnel and customer experience, resulting in a 99% lift in customer conversion.
Not just more mobile, better mobile
Personalize messaging to keep customer's attention
Create consistent omnichannel experiences
Reduce checkout churn
Improve efficiency with chatbots
Tailor every experience to user behavior
Let content be the gateway to every purchase
From brick and mortar to digital
Learn how Wolverine, the parent company of Keds, Sperry, and Merrell, is evolving quickly from brick and mortar presence to a mature digital retailer. In this talk, Wolverine's Head of Experimentation shares lessons learned scaling experimentation across twelve of its brands.
Vitamix was seeing nearly 80% of its web shopping carts abandoned. To engage return visitors and ensure they converted at checkout, Vitamix suggested a blender that fit the personal needs of each visitor — effectively personalizing every experience. The results are astonishing.
We’re trying to take a stressful, painful experience and make it as easy as possible, and Optimizely helps us do that. MIKE CRUZ VP OF ENGINEERING, TRUNK CLUB
We’re trying to take a stressful, painful experience and make it as easy as possible, and Optimizely helps us do that.
VP OF ENGINEERING, TRUNK CLUB
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