Use Optimizely Full Stack to test different Amazon Personalize models, drive engagement and increase revenue.
Machine learning can deliver more relevant recommendations and content, but tuning models is time-consuming.
A/B test the algorithms that Amazon built for their own business on your site or app, and create more personalized customer experiences, faster.
A/B test different ML algorithms with unique customer
segments and deliver recommendations that drive more
Iterate on multiple versions of your ML algorithms and improve user experiences quickly.
Get real-time results on how your personalized experiences are performing, reduce guesswork and quantify the impact on your application and business metrics.
Optimizely's experimentation platform randomly assigns users to different experiences and tracks the impact on business metrics. A real-time dashboard provides results with statistical confidence.
The Optimizely platform has audience targeting and feature management solutions so you can set which customers see which experiences. Roll out personalization updates to a percentage of customers, and roll back without a deploy.
Amazon Personalize is based on over 20 years of research in machine learning at Amazon, it’s like having your very own Amazon.com recommendation system.
Interested in learning how Optimizely for Amazon Personalize can help you deliver recommendations and relevant content to your customers?
Sign up here for a brief demo.
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