Press
Martin Holm, new Head of Sales Denmark at Optimizely
Welcome Martin Holm, who has been recruited as new Head of Sales Denmark. With Copenhagen as base and more than 15 years of experience of the software industry at companies like Salesforce and Microsoft, Martin will support Optimizely’s customers and partners in Denmark with their digital transformation and experimentation opportunities.
Martin, what will your new role at Optimizely include?
My focus will be to create initiatives and drive engagement together with our partners and customers. With several major Optimizely clients such as Arla, Falck, Coloplast and Flügger we do see a strong momentum and a demand for digital platforms that is helping customers maximize their digital potential. And the Danish market has great potential for growth, both in the B2B and in the B2C side and within both mid-sized and large organizations.
You have quite a long experience from the ICT sector. What do you see are the major opportunities for Optimizely in Denmark?
I think to begin with, the Danish market is quite competitive and Optimizely is one of the best kept secrets in Denmark. In my previous roles I have worked quite extensively with d
eveloping clients through a broad product portfolio. At Optimizely it will be more a question of developing the market as such. So, the major opportunity I would say is raising the awareness of Optimizely and its great solutions. When I had the chance to look into the products and services Optimizely have to offer, I quickly realized that it is well aligned with the needs I hear customers talk about on a daily basis.
What kind of strengths do you see Optimizely have in the Danish market?
Looking at the trends on the market, the demand for omnichannel from customers and overall digitalisation, it pushes for optimization in both web and commerce. Covid-19 has further fuelled that transition and Optimizely have strong solutions to assist companies with this. The strong innovation behind Optimizely’s solutions is also a great strength which has also been recognized by highly respected research firms like Gartner, Forrester and IDC. And, added to all this, Optimizely has wide network of great partners in Denmark. So, we can push the growth together with them which I really look forward to.
Martin jojed Optimizely on July 1st, you can get in contact with Martin by emailing him on martin.holm@optimizely.com or contact him by phone +45 29 39 34 32
About Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.
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