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Episerver (Optimizely) Named a Leader in 2021 Gartner Magic Quadrant for Digital Experience Platforms
Recognized for the Second Consecutive Year in the Leaders Quadrant, Optimizely was Evaluated on its Ability to Execute the DXP Market Through its Completeness of Vision
New York, February 2, 2021 – Optimizely™ (formerly Episerver), the leading provider of digital experience platform solutions, today announced it is positioned in the Leaders quadrant of the January 2021 Gartner Magic Quadrant for Digital Experience Platforms.1 This announcement comes on the heels of the company’s recent move to rebrand as Optimizely, timed with the launch of Optimization-as-a-Service, and its latest Headless CMS release.
The report evaluated 16 vendors, and Episerver (Optimizely) remained a Leader once again based on its ability to execute the DXP market through its Completeness of Vision. Recent acquisitions include Idio (November 2019) for advanced personalization – which is now part of Optimizely Intelligence Cloud – Insite Software (December 2019) for B2B Commerce – now part of Optimizely Commerce Cloud – as well as Optimizely (October 2020) for experience optimization which became the company’s new name and brand image this year.
Optimizely’s content management, digital commerce, personalization, and analytics capabilities allow the delivery and optimization of digital experiences across multi-experience customer journeys for 9,000 business-to-consumer (B2C) business-to-business (B2B) organizations. Brands like eBay, KLM, Toyota and Santander, choose Optimizely's DXP, enabling them to provide the best digital experiences for customers, with the flexibility needed to map capabilities to desired business outcomes.
“Being named a Leader by Gartner for a second consecutive year is an honor and we believe it validates our purpose to empower people to unlock digital potential,” Alex Atzberger, CEO of Optimizely. “Companies need to move from guesswork to a data-driven approach to achieve high ROI for their digital investment and content creation. At Optimizely, we remain focused on delivering the most modern Digital Experience Platform so marketers, developers, content editors and product teams can deliver outsized outcomes for their business.”
Download the 2021 Gartner Magic Quadrant for Digital Experience Platforms to learn more about Optimizely's Leader position.
[1] Gartner, “Gartner, Magic Quadrant for Digital Experience Platforms,” Irina Guseva, Mick MacComascaigh, Mike Lowndes, 27 January 2021.
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About Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.
Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com.
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