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Optimizer Awards 2021: Celebrating customer creativity and digital innovation

Australian Red Cross, Optus and Electrolux among winners named in Optimizely’s 2021 Optimizer Awards.

20 January 2022 - Today, leading digital experience platform (DXP) provider, Optimizely, announced the winners of its annual Optimizer Awards for 2021. The awards recognize the outstanding effort from customers in digital innovation and creativity by leveraging Optimizely’s tools in exciting ways.

Among the winners, notable brands, including the Australian Red Cross, were named the Best B2C Buying Experience, while Electrolux won Best B2B Buying Experience. Optus also took home an award, winning Best Experimentation Practice.

“Congratulations to the winners of the Optimizer Awards for 2021,” said Paul North, Senior Vice President APJ at Optimizely. “These awards honor the outstanding contributions from our customers across Asia-Pacific. In a time of change, digital innovation and creativity are paramount to the success of businesses around the world. These awards showcase how forward-thinking organizations like Optus, Australian Red Cross and Electrolux are leveraging Optimizely’s tools in exciting ways to go beyond the conventional, unlocking digital potential and inspiring others to follow suit.”

“It’s such an honor to be named the winner of the Best B2C Buying Experience award in Optimizely’s Optimizer Awards for 2021,” said Belinda Dimovski, Director of Engagement and Support at Australian Red Cross. “Providing exceptional customer experience has always been at the heart of what we do. However, the pandemic highlighted the significance of community like we’ve never seen before, revealing how much of an impact technology can have to support those next door and thousands of kilometres away. The Australian Red Cross supports over two million Aussies every year, so this award is a testament to the work we’ve been doing and the role innovative and creative technology plays in creating personalized and memorable buying experiences for customers.”

Check out the full list of categories and winners for Asia-Pacific below.

About Optimizely

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution. We help companies around the world orchestrate their entire content lifecycle, monetize every digital experience and experiment across all customer touchpoints – all through Optimizely One, the leading digital experience platform that powers every phase of the marketing lifecycle through a single, AI-accelerated workflow.

Optimizely has nearly 1500 employees across our 21 global offices and has 700+ partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. At Optimizely, we live each day with a simple philosophy: large enough to serve, small enough to care. Learn more at optimizely.com. 

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