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Learn how the BBC uses Optimizely

With a centralized team helping to drive learnings and best practices, the BBC has built a true culture of experimentation. See how the BBC is using Optimizely to power customer experience across their digital channels.

People are starting to come to me and say ‘we want to test this’ and opinions are starting to fly around. It’s beginning to take hold that the data will tell the truth.
Dave Powell
Dave Powell

E-Commerce Conversion Manager

Explore our customers and their successes

Blue Apron Validates Products Faster with Experimentation

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Driving Innovation at HP through an Experimentation Center of Excellence

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Taking a personalized approach to cart abandonment

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The bold fashion brand delivers bold customer experiences

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Deploys Engineering Work with Experiments

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Metromile: lowering customer acquisition costs, one experiment at a time

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80% decrease in return rate

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Eliminating guesswork in product development with experimentation

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Accenture Interactive and Optimizely Improve the Buyer Journey for Vitamix

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Sky Perfects its Help Center Experience with Optimizely

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Alaska Improves its Mileage Plan Offering with Optimizely

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Digital experiments are part of the strategy

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Making Headlines with Experimentation

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increased mobile conversion rate

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Building Awareness of Century-Old Content

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Simple button variation increases clicks by 12%

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Increased stylist productivity 90%

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Improve digital products by enabling teams to test their ideas easily

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43% lift in simcity pre-orders

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Eliminating guesswork with Optimizely

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Creating the customer journey with Optimizely

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Validating product ideation through Optimizely

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Making better business decisions with Optimizely

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Validating new product messaging with Optimizely

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Democratizing decision making with Optimizely

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improved navigation

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140% increase in lead quality

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69% increase in leads

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Increased donation value

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Experimentation as a company goal

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133% more new members

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63% increase in order conversions

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54% more revenue per visitor

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Optimized multichannel shopping experience

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more social engagement

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Increased ad viewability

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Building an Insights-Driven Business

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Optimizing subscriber experiences

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Increased ad revenue

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More student participation

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5% more pageviews per visitor

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45% increase in donations

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Increased form submissions

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Building a data-driven culture

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100% lift in pageviews

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46% increase in subscriptions

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Established an experimentation culture

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Increased mobile customer LTV

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7% increase in cross sells

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Optimizing for mobile web wins

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Doubled revenue in one month

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Built an experimentation culture

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Tracked full funnel conversions

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28% lift in social shares

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Conversions and revenue increase with product page redesign

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The Big Book of Experimentation

Whether you are looking for fresh inspiration or solid ideas, download this book of 37 customer stories to discover proven strategies for digital experimentation success.

Get It Here