Meet us in Cologne on 11-12 September at Stand B010 Hall 7.1 to learn, network and find inspiration.
Come and meet us in Cologne on 11-12 September for the digital marketing & innovation conference of the year! We plan to take DMEXCO – and you – to new heights this year with inspiring talks on how to drive market value and lead a best-in-class experimentation program. Come and visit our stand B010 Hall 7.1 to attend product demos, meet our team of experimentation experts and take a break around our table football.
Fill out a few details below and we'll contact you to setup a 30-minute meeting at our stand during DMEXCO 19.
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We are presenting on main stage sessions that you can attend for free.
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/ Demo Arena
Digital Experience Optimization (DXO) is a holistic approach to building digital campaigns and products that deliver the right experience to the right user at the right time, on any channel or touchpoint. This session will demonstrate the use of Optimizely’s DXO platform to manage the optimization life cycle, including capturing experiment ideas, collaborating on hypotheses for improvement, developing and publishing experiments, delivering personalized content, reviewing and analyzing results, and reporting success at the program level.
/ Seminar 6
The winners of today’s digital economy have been defined by radical business model innovations and a user experience that draws people back day after day. For most companies, it is extremely difficult to transition from long-term product planning to a user-centered innovation strategy. However, the urgency cannot be understated. We will explore how the most critical technology trends of the 2020’s will redraw the digital map and create new opportunities for businesses to win over customers by focusing on three areas: how new technologies continue to change how businesses and consumers interact, how customer analysis is rapidly evolving, and how user experience remains at the heart of long-term performance.
/ WorkLab 1
Optimizely has researched the state of experimentation for many years. In a benchmark of over 100,000 experiments, a number of key best practices and common pitfalls were identified that led to the creation of the Problem-First Hypothesis framework. When experimentation groups start, they often see experimentation as a chance to validate or disprove new ideas. Yet high performing teams rarely begin with ideas. Instead, they hone their ability to identify the most critical problems their end users face, and prioritize them to understand the most valuable work they can deliver. In this workshop, we will share how to understand the user journey and prioritize pain points. From there, we practice how to embrace creativity and risk-taking in search of higher-performing outcomes. Teams will spend the session developing hypotheses with the coaching of expert practitioners. At the end, volunteers will have the opportunity to present their experiment design proposal to the group for broader feedback.
Today your customers run faster than you do. Their mode and mood changes constantly. Browsing and comparing one minute, buying or complaining the next. They skip across devices, from tablet to smart speaker, workplace desktop to smartphone and back again. Their digital experiences change minute-by-minute, individual by individual. Staying ahead of customer digital experiences is the toughest challenge facing brands and governments, from retailers to bankers, airlines to tax authorities. Today customers’ digital experiences matter more than most appreciate. And it is only going to get harder. How do you move from Good to Great and head to where your customers will be driving value for your company? Hear from the experts on the status of the European market and how they have moved their organisations to create value and deliver the best customer experiences.
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