Mårten Bokedal
Director Product Strategy Nordics, Optimizely
Video
4 disciplines digital leaders need to master to win in the experience economy
Lessons learned from top digital leaders of how to stay agile and adapt to the ever-changing digital landscape by mastering the disciplines of ideation, creation, delivery, and optimization of content and commerce experiences.
In this session you will learn:
The 4 disciplines digital leaders master to stay on top of new expectations and channels. Tips and tactics from leading brands like Nike, GE Healthcare, Electrolux, and Netflix on how to create a digital platform that personalizes the experience on an individual level.
Recorded at DMEXCO 2022 - © Koelnmesse
Speaker