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Giving the customer experience a new look, with YOOX NET-A-PORTER

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Optimizely speichert und verarbeitet Ihre personenbezogenen Daten, wie in unserer Datenschutzerklärung beschrieben. Sie können Ihre Zustimmung jederzeit widerrufen.

Optimizely speichert und verarbeitet Ihre personenbezogenen Daten, wie in unserer Datenschutzerklärung beschrieben. Sie können Ihre Zustimmung jederzeit widerrufen.

Customer expectations are changing – fast. To keep up, retailers need to gain a deep understanding of these ever-evolving needs, desires, and trends. So join us for a deep dive into the makeover YOOX NET-A-PORTER gave their approach to the customer experience. 

In moving from a centralised optimisation model to an experimentation Center of Excellence, YNAP underwent a complete shift in business culture. Discover the challenges they faced. The strategies they employed. And the results of driving success through experimentation. 

‘’It is more important to look at the cultural shift instead of the direct measurable KPI’s.’’ 
- Ibrahim Lawal, Senior Experimentation Manager, YNAP. 

Watch this 30-minute webinar to learn:  

  • Why YNAP changed from a centralised model to a Center of Excellence. 
  • How they did it and the strategies they deployed.  
  • The results they achieved.  
  • How they plan to scale up in 2023.