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Humanising Digital Experience

How to use Personalisation, Prediction and Experimentation for Business Growth

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When looking at the state of digital business going into 2022, B2B and B2C organisations face a significant challenge:

These businesses are increasingly under pressure to create frictionless, efficient and relevant online experiences, whilst at the same time their customers and prospects seek authentic connections and the ‘human touch’.

In “Humanising Digital Experience”, Optimizely’s Hazjier Pourkhalkhali and Institute for Real Growth founder, Frank van den Driest, will explore how B2B and B2C growth over-performers manage to offer the best of both worlds with the combined power of personalisation, prediction and experimentation.

Join this webinar and learn:

  • How to improve digital interactions so customers feel heard, understood, and valued
  • Examples of how companies today are successfully humanising their digital interactions with customers
  • Practical examples of Experimentation and Personalisation being used to humanise digital experiences


Frank van den Driest

Founder, Institute for Real Growth

Hazjier Pourkhalkhali

VP of Strategy and Value, Optimizely