Opticon²⁰

Evolving experimentation from CRO to product development

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Christian Oliver, Sr. Director of Audience and Tony Wilson, Sr. Tech Director with CNN go over why they got started with experimentation, how they created Customer Capability teams and a Consumer Science team to embed experimentation into the company's DNA. Discover the challenges CNN faces as a media company using an advertising business model and how they use editorial, acquisition, revenue testing and product testing to gain important insights. Learn how to go from reactive to proactive testing with an approach that accounts for structural as well as cultural shifts. Reference examples of canary releases, feature toggling, mobile test variations and experiments within experiments.