It's payback time: Demonstrating the ROI of digital experience
Right now, more than ever, we’re living in a time where it’s imperative to invest in your website to ensure its optimal performance.
But knowing just exactly how decision makers invest in and delegate finances toward better website performance and UX is key.
Join Tina Nelson, Optimizely's Product Evangelist Director, and special guest speakers, Sam Sexton, Total Economic Impact™ Consultant and Joe Cicman, Senior Analyst from Forrester, as they breakdown the latest ROI findings of the Optimizely Digital Experience Platform as evaluated in the Forrester Consulting Total Economic Impact™ study commissioned by Optimizely, which includes:
- The benefits, costs, flexibility and risk of technology investments
- How it impacted customer journeys
- A financial summation of results, learnings and feedback