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Profiting from personalization: Data-backed content for your digital customer experiences

Sponsored by Microsoft

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As brands continue to drive relevancy and trust as thought leaders to their customers, the value of 1:1 content personalization has never been higher. Join Optimizely & Contentsquare as we discuss the ever-relevant topic of creating personalized content experiences to achieve target KPIs, and the importance in which having the right data plays in executing enterprise-level tactics.

Jeff Cheal, VP of Evangelism, and Evan Wells, Senior Solutions Consultant from Contentsquare, will share:

  • How important content personalization is to specific industries over others
  • How data leads to best content personalization within your publicized experiences
  • How analytics and journey analysis can verify that your personalized content is registering properly with your prospects
  • And more!