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Tap into reality: post-Covid recovery for B2B commerce businesses

How successful B2B commerce businesses focus on digital buying experiences.

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After a tumultuous couple of years, manufacturers, wholesalers and retailers face rapidly evolving challenges as they navigate a post-Covid market.

While COVID-19 has accelerated already-high buyer expectations, the fundamental challenges for B2B commerce businesses also remain. Barriers such as insufficient technology resources and less sophisticated back-office systems must be overcome in order to meet growing expectations and improve the digital buying experience.

In this webinar Optimizely and special guest speaker, Joe Cicman (Forrester Research) covered:

  • The key challenges facing B2B commerce business going into 2023
  • How to identify and act on the opportunities these challenges present
  • Potential paths forward for B2B manufacturers and distributors



Josh Schoonmaker

Global VP, Product Management

Joe Cicman

Senior Analyst