Make your developers happy
Optimizely Full Stack (server-side experimentation) open SDKs are available with 12 programming languages and in-memory implementation with no performance lag. Adobe Target’s server-side options only work in a few languages and are not built out with microservice options like Optimizely Agent.
Optimizely Extensions are reusable components developers build one time for things like modal dialogues, banners, and pop-ups. Non-technical teams then customize these extensions for each experiment on their own. Adobe Target requires custom coding and development resources for every experiment on these component types, with no ability to reuse modules.