Deane Barker

Deane has worked in the content technology industry for 25 years. Prior to joining Optimizely, Deane was the founding partner of an Optimizely solution integrator. Deane has been working with the Optimizely platform in some capacity for the last 15 years.

Deane Barker

Content posted by Deane

Let's Start Treating Content More Like We Treat Code

What you believe about content creation is wrong

The marketing lifecycle: An overview

The key to CMO-CEO relations: Opening the box

Optimizely content has always been headless

The CMP as a creative tool

The importance behind content workflow transparency

The difference between content and artifacts

Why the first 85% of content production is a must

How to set content production goals that REALLY drive results

No One Eats Just Tomatoes

The power of incrementalism

Here’s the one simple trick to agile CMS

Pure headless is not the answer for the web channel

Headless, SaaS, and why those aren't necessarily a package deal

Archiving and retention in Content Cloud

Optimizely content has always been headless

Reframing headless CMS

Is an out of the box CMS a viable option for your business?

How to evaluate RFP responses for your CMS project