About Google Analytics


Google Analytics provides real-time digital marketing reports and analytics for websites. It allows digital marketers to track and measure several KPI's that affect their online business.


Integrating with Google Analytics (GA) allows you to view the results of your Optimizely experiments alongside traffic reports as a custom drilldown report. This integration can be adapted to Optimizely for iOS as well.

Key Benefits
  • Connect your experiment results to key business metrics you already track using Google Analytics
  • Streamline your workflow by reviewing experiment results in your familiar Google Analytics dashboard
  • Uncover new insights about your experiment using Google Analytics capabilities