Krux is a cloud-based data management company that helps businesses and people interact more productively through smarter, faster, safer flow of people data. With Krux, marketers and publishers improve revenue and engagement through the delivery of personalized brand experiences. Krux helps companies unify data from multiple sources (web, mobile, CRM, registrations, subscriptions) and activate it across any channel in real-time.


This integration allows you to use visitor data from Krux to create targeted Audiences in Optimizely. From there, you can run targeted tests and personalization campaigns.

Key Benefits
  • Personalize your web experiences the first time visitors come to your website using Krux's rich third-party data set
  • Target visitors with promotions based on their interests and other third-party data available in Krux
  • Combine intent data from Krux with behavioral and demographic data from Optimizely to create complex audiences