CallTrackingMetrics provides advertising agencies and businesses the data and tools they need to understand which advertisements are driving phone calls and what is happening to the calls once they hit their call center. With over 20,000 customers in 30 countries, CallTrackingMetrics can track online and offline advertising campaigns and provides advanced routing capabilities for even the most sophisticated call center. In addition to Optimizely, CallTrackingMetrics offers integrations with Google Analytics, AdWords, CAKE, Salesforce, and HubSpot.


The CallTrackingMetrics Optimizely integration tracks which experiments and variations are driving phone calls so that they can be optimized to maximize performance. As a phone call comes in, CallTrackingMetrics associates a website visitor to the call along with all the Optimizely data for that visitor. CallTrackingMetrics users will see a report (“Calls by Experiment”) populate within Call Reports. There they will be able to see calls broken out by experiment and variant. Additionally, CallTrackingMetrics can send conversion events into Optimizely after each call completes so that the calls can be viewed in the context of other Optimizely data points.

Key Benefits
  • Understand which advertisements are driving phone calls using CallTrackingMetrics' robust data and toolset
  • Measure the effectiveness of your experiments on driving offline call conversions using CallTrackingMetrics' deep data integration
  • Align call center scripts to your web experiences by seeing Optimizely data in CallTrackingMetrics' existing data console
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