Company

Smart marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Used in more than 37,000 apps on more than 2.7 billion devices, Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. With one solution, mobile marketers and developers can gather deep, actionable user insights that power predictive intelligence, automate marketing campaigns, and personalize push and in-app messaging. Localytics is headquartered in Boston, MA with offices in San Francisco and London. Investors include Sapphire Ventures, Foundation Capital and Polaris Partners.

Integration

This integration enables omnichannel marketing: Customers who perform A/B tests online through Optimizely can now incorporate that information and those testing results with the Localytics platform and reach customers in a more relevant way on mobile. Companies can connect what they do with customers online with what they do with their customers in the app.

With different customer actions happening on different channels, this integration allows Localytics to bring A/B testing results from other channels onto the Localytics platform for an all-in-one view. Without a lot of up front technical work, customers who perform A/B tests online can now incorporate that information on the Localytics platform and use it to send more relevant marketing messages on mobile.

Key Benefits

• Connect your experiment results to key business metrics you already track using Localytics
• Streamline your workflow by reviewing experiment results in your familiar Localytics dashboard
• Uncover new insights about your experiment using Localytics capabilities