Tealium is the leader in enterprise tag management and digital data distribution platforms. Tealium gives marketers a comprehensive solution for managing their third-party digital marketing vendor tags, and then correlates the data those tags generate into a clean, actionable source.


Optimizely's integration with Tealium AudienceStream allows you to use visitor data collected by AudienceStream and use it to create Audiences in Optimizely. From there, you can run targeted tests and personalization campaigns based on real-time data points such as cart abandonment, product interest, and content engagement.

Key Benefits
  • Personalize your web experiences the first time visitors come to your website using Tealium's rich third-party data set
  • Target visitors with promotions based on shopping interest and other third-party data available in Tealium
  • Combine intent data from Tealium with behavioral and demographic data from Optimizely to create complex audiences
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