Latest News

Optimizely Announces New Digital Experience Economy Report for Financial Services

Experimentation viewed as critical to transforming the customer experience

Read More

Optimizely Announces Performance Edge

Read More

Optimizely Announces $50M Series D

Read More

Bleiben Sie auf dem Laufenden und informieren Sie sich darüber, wie Optimizely Unternehmen dabei unterstützt, die Customer Experience im Web und auf Mobilgeräten zu verbessern. Folgen Sie uns auf Twitter, Facebook, und Google+. Für Presseanfragen und Partneranfragen kontakieren Sie uns bitte.

  • News Items
  • Press Releases

Nachrichten

Optimizely gewinnt Wouter van Vloten als Senior Director Marketing EMEA

Optimizely ergänzt Funktionalität zur Messung unternehmensweiter Testprojekte

Joshua Foer Joins Sir Ken Robinson and Reshma Saujani in Opticon Keynote Speaker Lineup

Optimizely Continues Global Growth With New Office in Sydney, Australia

Optimizely Adds New Enhancements Enabling Enterprises to Experiment at Scale with Confidence

mts.png

Optimizely Announces Keynote Speakers for Opticon 2017 in Las Vegas

Optimizely Announces Keynote Speakers for Opticon 2017 in Las Vegas

techcrunch.svg

Optimizely hires Jay Larson as its new CEO

Optimizely Surpasses $90 Million in Recurring Revenue and Hires Jay Larson as CEO to Grow to $1 Billion and Beyond

sdtimes-logo.png

Optimizely enhances Experimentation Platform with PCI compliance

Optimizely Enhances Experimentation Platform with PCI Compliance

mta-advisor-logo-static.png

Optimizely Acquires Experiment Engine

martechtoday-logo.png

Optimizely buys Experiment Engine for its optimization tools

techcrunch.svg

Optimizely acquires Experiment Engine to offer more collaboration tools for big companies

Optimizely Acquires Experiment Engine to Power Deeper Collaboration, Management and Analysis for Enterprise Experimentation Programs

martechtoday-logo.png

Optimizely expands its experimentation platform to OTT TV

Optimizely's Industry-First Over-the-Top Experimentation Platform Now Generally Available

fierce-cmo-logo.svg

New Optimizely X platform encourages web experimentation

Introducing Optimizely X: The Experimentation Platform

sdtimes-logo.png

Introducing Optimizely X

marketing-land.png

Optimizely releases new products signaling its emergence as ‘an Experimentation Platform’

techcrunch.svg

Optimizely targets developers with its new testing platform, Optimizely X

mta-advisor-logo-static.png

Optimizely X Launched for Marketers, Developers and Product Managers to Experiment Across Any Device, Channel or Application

Introducing Optimizely X: The Experimentation Platform for Marketers, Developers and Product Managers to Experiment Everywhere

venturebeat.png

Optimizely X launches so marketers can experiment everywhere, including TV

itproportal-logo.png

Retailers must focus on user experience, research says

forbes.svg

How To Create A Better Customer Experience

retail-technology-review.png

UK Consumers Seek Better Online Engagement

internet-world-business-logo.png

Wie Secret Escapes von Website-Optimierung profitiert

forbes.svg

3 Web Testing Tips From A Billion Dollar Big Data Analytics Team

direct-commerce-logo.png

Online first model for new initiatives drives down cost and risk

campaign-live-logo.png

Optimisation: a c-suite priority?

wallblog-logo.png

Case study: how a children’s personalised publisher saw an 18% sales rise

digital-marketing-magazine-logo.png

Three Steps to get your Team on board with Optimisation

itproportal-logo.png

Three steps to get your team on board with optimisation

international-business-times-logo.png

The Science Behind Facebook’s New Reactions: Why Mark Zuckerberg Said Nay To A ‘Yay’ Button

lead-digital-logo.png

Change Management: Warum die Emojis von Facebook beispielhaft sind

digital-marketing-magazine.png

E-Commerce: How to Stand Out from the Crowd

sf-business-times.png

How Optimizely executive's passion for products drives major growth

forbes.svg

Dan Siroker's Optimizely Helps Turn Data Into Better Decisions

venturebeat.png

Facebook gives everyone access to Reactions, its ‘Like button’ extension

mobile-marketing-logo.png

Looking for a Reaction

venturebeat.png

Twitter launches Fabric app for iOS and Android

fusion-net-logo.png

How presidential campaigns are building the perfect website

channel-partner-logo.jpg

9 Tipps zur Optimierung Ihres Online-Shops

Easily A/B Test Images with Optimizely & Shutterstock

crm-logo.png

Shutterstock Partners with Sprinklr, Optimizely

business-matters-logo.jpg

Five e-commerce best practices to stand out from a saturated market

dbm-logo.png

Optimizely names UK Manager

inc.png

3 Ways User Experience Impacts Your Brand

inc.png

This Is What 2016 Has in Store for Technology

lead-digital-logo.png

Wie schrill muss es sein? 'Blick' macht den Headline-Test

BI.jpeg

50 enterprise startups to bet your career on in 2016

one-to-one-logo.png

Neun Tipps zur Optimierung Ihres Online-Shops

one-to-one-logo.png

Neun Tipps zur Optimierung Ihres Online-Shops

the-next-web.svg

How to not kill your SaaS: How I overcame my dangerous addiction to PGH (Premature Growth Hacking)

bloomberg.svg

These Employers Give Moms and Dads Equal Baby Leave

internet-retailer.png

Optimization tips for Black Friday and Cyber Monday

usa-today.svg

Start-up Optimizely shares a financial model for parental leave

Optimizely Now Available Via Twitter Fabric

mashable.png

Jack Dorsey wants to 'reset' Twitter's relationship with developers

international-business-times-logo.png

How Twitter Inc (TWTR) Convinced 250,000 Mobile-App Developers Of Fabric’s Worth

usa-today.svg

Dorsey appeals to developers, which means users

venturebeat.png

Twitter Fabric now integrates with Stripe, Amazon Web Services, and Fastlane

the-next-web.svg

Twitter just added nine new SDKs to Fabric

cmo-logo.png

Optimizely raises US$58 million to build out personalisation platform

multi-channel-merchant.png

4 Ways Data-Driven Personalization Will Improve Your Business

reuters.png

Optimizely raises $58 million in latest funding

retail-touchpoits-logo.jpg

Optimizely Raises $58 Million In Funding, Increases Revenues 100%

techcrunch.svg

Testing Company Optimizely Raises $58M As It Moves Into Personalization

venturebeat.png

Optimizely raises a fresh $58M to expand content testing platform amid rapid growth

BI.jpeg

A Google engineer who quit to work on Obama’s presidential campaign just raised $58M

sf-business-times.png

San Francisco startup founded by former Googlers grabs $58 million in funding

jdn-logo.jpg

A/B Testing : Optimizely lève 58 millions de dollars

Optimizely Raises $58 Million to Optimize the World

cms-critic.png

Optimizely Personalization Now Available

econtent-logo.jpg

Optimizely Announces Personalization Solution

Optimizely Named Industry Leader in Online Testing

internet-retailer.png

Seven ways to personalize online marketing

fortune.png

What your team can learn from team Obama about A/B testing

venturebeat.png

Priceline’s Caine: ‘Everything is an A/B test’

cnn-money.svg

The Secret to Winning a Presidential Campaign

sf-chronicle.png

GOP: It’s no longer playing catch-up to Clinton on tech outreach

demand-gen-report.png

Optimizely Adds Personalization Tool To Tailor Web And Mobile Experiences

cms-critic.png

Optimizely Personalization Announced: General Release Set For Fall 2015

venturebeat.png

Optimizely introduces new personalization capabilities for web and mobile

the-next-web.svg

Optimizely promises Netflix-style personalization for every Web site

forbes.svg

Optimizely Moves From Simple A/B Testing To Complex Personalization

techcrunch.svg

Optimizely Moves Beyond Web And Mobile Testing With New Personalization Tools

dm-news.png

Optimizely Introduces Personalization

internet-retailer.png

E-retailers plan to spend more on website testing

A Sneak Peek Into Optimizely’s First Industry Benchmark Report

Introducing Optimizely Personalization

Optimizely Launches on Android — 5 Things Android & iOS Developers Should Ponder

sf-business-times.png

2015 Best Places to Work in the Bay Area, Large Companies

bloomberg.svg

Candidates Seek Big Bucks from Big Data in 2016 Race

techco.png

Top 10 Y Combinator Companies by Funding Stage

t3n-logo.png

A/B-Testing leicht gemacht: Optimizely-App nach iOS jetzt auch für Android verfügbar

appdeveloper.png

Optimizely GA Release of Stats Engine Facilitates A/B and Multivariate Testing

forbes.svg

A Massive Social Experiment On You Is Under Way, And You Will Love It

cms-wire.png

Optimizely Claims 'Breakthrough' in Online Testing Platform

Statistics for the Internet Age: The Story Behind Optimizely’s New Stats Engine

Optimizely Now Powers Connected Experiences Across Web and Mobile

usa-today.svg

Optimizely wants to fine-tune the mobile web

forbes.svg

Optimizely Brings A/B Testing to Mobile

techcrunch.svg

Don't Let Mobile Pass You By

BI.jpeg

What Some of Google's Most Elite, Entrepreneurial Employees Are Doing Now

inc.png

9 Essential Tools for Building Your Startup

adage.png

How Brands Can Outsmart the Mobile-App Rush

digiday.jpg

How A/B testing became publishers' go-to traffic builder

inc.png

7 Tools to Hack Your Growth (That Means Get Big, Fast)

website-magazine-logo.jpeg

10 Tools for Better Website Testing

forbes.svg

10 Reasons For Nonprofits To Move To A Revenue-Driven Model

nyobserver.jpg

Disrupting How Bestsellers Are Made: Apply Startup-style Growth Hacking To Publishing

website-magazine-logo.jpeg

7 Inexpensive Tools to Manage Your E-Commerce Business Better

inc.png

3 Keys to a Successful Business-to-Business Company

venturebeatlogo.png

Marketing tech: $50B in investment but top tools have only 4.1% penetration

sfbusinesstimes.jpg

Full Circle Fund asks startups to pledge 1 percent of equity, employees' time to philanthropy

fox-business-logo.jpg

3 Surprising Interview Questions You Should Ask Every Potential Employee

bbc.png

Internet: How websites are experimenting on you

HuffingtonPost.jpg

The Apps We Use to Run Our Startup

Geekwire.png

GeekWire Calendar Picks: DeveloperWeek, Seattle Sports Tech Meetup, and more

Optimizely’s Hittin’ the Road

Optimizely Explores Machine Learning in Our First Acquisition

SFGate.jpg

Mergers and acquisitions, June 30

the_hub_logo_new_507649.png

Website optimization platform Optimizely acquires machine learning startup Synference

zdnet.png

Optimizely bulks up machine learning, acquires Dublin startup Synference

inc.png

Experimental Marketing: The Big Payoff of Being Scrappy

entrepreneur.png

Try This Killer Tool for Driving Traffic to Your Website

HuffingtonPost.jpg

How Important is Responsive Design?

techcrunch.svg

Website Testing Company Optimizely Raises $57M Round Led By Andreessen Horowitz

venturebeat.png

A/B testing company Optimizely raises a massive $57M

cnn-money.svg

A or B? For website testing firm Optimizely, it's a multimillion-dollar question

recode.png

Optimizely Raises $57 Million to Stamp Out Hippos and Turn Data Into Action

reuters.png

Optimizely raises $57 million for website testing

Optimizely Raises $57 Million to Enable the World to Turn Data into Action

bloomberg.svg

The Importance of A/B Website Testing

wall_street_journal.svg

Optimizely Raises $57M to Make the Web More Personal

techcrunch.svg

TC Cribs Tours Optimizely's Spacious HQ, Where Table Tennis Is A Serious Sport

the-next-web.svg

Optimizely launches platform for testing and tweaking your native iOS apps

Welcome to Optiverse, Optimizely for iOS Beta, and Much More

venturebeat.png

Optimizely's new developer tool takes the guesswork out of building iOS apps

techcrunch.svg

Optimizely Brings Its A/B Testing Platform To iOS Apps

sdtimes-logo.png

BlueKai and Optimizely Team Up in Personalized Marketing Effort

forbes.svg

The Three Unconventional Questions To Ask Every Job Candidate

forbes.svg

The Three Unconventional Questions To Ask Every Job Candidate

techcrunch.svg

Bizible Partners With Optimizely To Improve A/B Testing For Sales Teams

techcrunch.svg

Bizible Partners With Optimizely To Improve A/B Testing For Sales Teams

new_york_times.svg

Searching for Profits in Mobile

entrepreneur.png

How I Increased My User-Registration Rate 2,800% in 4 Days

marketing-land.png

How To Generate Money-Making Test Hypotheses

Optimizely Unveils Speaker Program and Customer Awards for Inaugural User Conference, Opticon

mit-technology-review.png

Seeking Edge, Websites Turn to Experiments

venturebeat.png

How Optimizely helped Code.org sign up 15 million students in 5 days

economist.svg

Testing, testing

techcrunch.svg

Remember To Vote For Crunchies Finalists!

forbes.svg

Top 13 Startups That Killed It In 2013

usa-today.svg

Optimizely's so fast, Web surfers won't notice it

bizreport.png

Top 5 elements brands should test

adexchanger.png

Liftopia Gets Skiers To Bounce Off Moguls, Not Its Website

mashable.png

How to Optimize Your Marketing in Real Time

zdnet.png

Tech firms pitch in to help Philippines recover post-typhoon

multi-channel-merchant.png

The Top 5 Ecommerce Tests You Should be Running Right Now

thewall.png

Testing the strength of the paywall

inc.png

3 Smart Ways to Use Data When Developing Products

thedrum.png

Top web optimisation tips for retailers as the Christmas rush begins with Black Friday and Cyber Monday

techworld.png

The Guardian boosts sign-ups to its dating site with Optimizely testing platform

marketingblog.png

How they increased conversions by 46% on the Guardian's Soulmates dating site / Kerstin Exner talks with theMarketingblog

techcrunch.svg

Founder Stories: Optimizely's Pete Koomen

cms-wire.png

Clicktale Partners with Optimizely for User Tracking, A/B Testing

dm-news.png

News Byte: Clicktale, Optimizely Partner on Refining A/B Tests

techcrunch.svg

Optimizely CEO Dan Siroker's Trick For How To Test Investors, Board Members

Optimizely Now Accepts £ and €

Optimizely Customers Outperform the Market with an Average 21 Percent Gain in Revenue

reuters.png

How Optimizely Optimizes Web Site Sales

venturebeat.png

A/B testing: Math men are the new mad men

techcrunch.svg

Optimizely Co-Founder Pete Koomen On Using The Art Of A/B Testing

fast-company.svg

Why Yahoo's "30 Logos in 30 Days" Campaign is Actually Brilliant Rebranding

mashable.png

10 Feedback Tools for Designers

We Wrote a Book! 202 Pages You Should Visit (Offline)

venturebeat.png

IBM, Optimizely, Equinix, and more join CloudBeat 2013 lineup

forbes.svg

Simple Split Testing Techniques To Improve Your Website

practical-ecommerce.jpg

Understanding A/B Split Tests

Survey: Over Four in Ten Consumers Would Shop More Online if it were Faster to Make a Purchase

usa-today.svg

Silicon Valley not waiting for U.S. immigration reform

internet-retailer.png

Experiments help e-marketplace uSell find new sources of revenue

the-atlantic.jpg

Healthcare.gov: Code Developed by the People and for the People, Released Back to the People

cnbc.svg

Sand Hill Road Invasion: Corporate Venture Capitalists

techcrunch.svg

Optimizely Explains How It Boosted SimCity Pre-Order Revenue

Optimizely is Now Available in 10 Languages

washington-post.svg

Obama Inc.: What businesses want to learn from the president's campaign

forbes.svg

Unconventional Wisdom from Global Brands: Four Ideas from the Brite '13 Conference

examiner.png

How Crate & Barrel keeps their website looking awesome: testing

forbes.svg

30 Under 30: Forbes Announces Young Pioneers In Technology // Dan Siroker: Forbes' 30-Under-30

economist.svg

The Obama start-ups

techcrunch.svg

The New King Of Web Optimization? Optimizely Has Run 100K A/B Tests On More Than 1B Visitors

business-week.svg

Pete Koomen: The Quest for More Clicks

xconomy.jpg

Optimizely's Assault on the One-Size-Fits-All Web

wall_street_journal.svg

Dan Siroker: A Eureka Moment on the Campaign Trail

cnn-money.svg

Optimizely aims to give Obama 2012 a data edge

new_york_times.svg

One Entrepreneur's Favorite Start-Up Tools

wired.svg

The A/B Test: Inside the Technology That's Changing the Rules of Business

techcrunch.svg

Website Testing Service Optimizely Raises $28M Round Led By Benchmark, Plans Global Expansion

yc115-2x.png

Optimizely (YC W10) raises $28M from Benchmark Capital, growing over 400% a year

forbes.svg

Optimizely Raises $28 Million To Expand To Custom Website Service

venturebeat.png

Hot web optimization startup Optimizely gets $28M, boasts 400% revenue growth

bloomberg.svg

How Optimizely Is Improving Website Personalization