Turning Failed Tests into Big Wins at Box
Why Box revisits failed experiments with a new approach
Last year the growth team at Box revisited a design layout from their Plans page. A page that they had been excited about redesigning in the past, but had failed to show the measurable improvements needed to key business metrics.
With a new hypothesis and experiment implementation — the team found that this redesign not only delivered more sign ups, it also made a significant improvement to their annual recurring revenue (ARR). In this webinar, Box's Renny Chan will share their philosophy of revisiting tests that have failed with a fresh perspective.
Join this webinar to learn:
- A new process for evaluating failed tests in your program
- How to think about the win/loss rate of your program
- New ideation tactics that will inform the way you create new experiments
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Sr. Manager, Growth & Monetization, Box
Product Marketing Manager, Optimizely