Optimizing Salesforce: The Best User Experience Begins with Experimentation

Dreamforce Session | Wednesday at 12:00 pm

Salesforce is able to rapidly adapt to ever-changing customer expectations by replacing digital guesswork with continuous iteration.

Join Salesforce’s VP, Mark Yolton and Optimizely’s Chief Product Officer, Claire Vo to learn how to develop a testing framework that helped Salesforce.com increase core business metrics while delivering unrivaled customer experience.

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