How We Do It: Proven Website Personalization Strategies

Personalization can be a lot like a new year resolution - saying you are going to do it is easy but following through can be challenging. Don’t let personalization be a 2020 initiative that never gets off the ground.

Watch the on-demand webinar to learn the strategy behind Optimizely’s own personalization and experimentation program from digital marketing lead, Takeshi Young. You’ll leave with insights and tactical examples you can implement right away.

In this on-demand webinar you’ll learn:

  • Why it’s important to incorporate experimentation into your personalization program to avoid common personalization pitfalls
  • What metrics you should track to prove funnel impact and website engagement
  • How to build a simple yet effective technology stack to bring your personalization strategy to life

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Takeshi Young

Optimizely

Perri Bronson

Product Marketing ManagerOptimizely

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