Clover Rings Up Digital Growth with Experimentation

Learn how the Digital Growth team at Clover scaled experimentation and increased digital conversions

Clover is building smart, customized point-of-sale tools for small and medium businesses. Their devices and platform form the backbone of millions of payment interactions between merchants and their customers daily.

The Digital Growth team is responsible for optimizing the merchant's digital experience and they rely on experimentation to guide digital decision-making. This enables them to quickly learn and measure what changes deliver the best outcomes for users. 

Join us with Lead Product Manager of Growth, Monil Shah, to learn how Clover:

  • Increased digital conversions amongst merchants with an investment in experimentation
  • Grew experiment velocity by 4x after replacing Adobe Target
  • Designed a framework to efficiently capture and prioritize test ideas, and roll out winners

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Clover Rings Up Digital Growth with Experimentation

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Speakers

I am a results oriented, strategic growth PM with a passion to help startups achieve product-market fit and to help business leaders to grow products from 1 to infinity. Through my experience I have learned that Growth is a team sport. I have spent the last few years developing and nurturing a high performing cross-functional growth team, Introducing an experimentation culture and building strong relations with Design, Engineering, Marketing and Sales to achieve phenomenal business outcomes. I influence by storytelling, defining a strong and clear product vision and via deep customer empathy, business insights and data.

As a hobby, I take amazing landscape and kid photos. Through photography I have learned the skills of patience and being detail oriented which I bring back to work.

Monil Shah

Lead Product Manager - GrowthClover

Bio

Kassra Homaifar

Product Marketing ManagerOptimizely

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