Business Experimentation: The Engine of Innovation

Making the Case for Continuous Iteration

Why do some companies constantly come out with exciting innovations while others fail?

Professor Stefan Thomke, an authority on the management of innovation, argues that an organization's ability to innovate depends on constantly experimenting with new products, digital experiences, and business models.

Watch this webinar and learn:

  • What innovation is and the challenges companies typically face
  • Why digital experimentation is key to unlocking innovation
  • Examples and advice from an expert who has studied experimentation for 25 years

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Professor Stefan Thomke of Harvard Business School, an authority on the management of innovation, has worked with US, European and Asian firms on product, process, and technology development, organizational design and change, and strategy.

Professor Thomke’s research and writings have focused primarily on the process, economics, and management of business experimentation in innovation. He is a widely published author with more than one hundred articles, cases and notes published in books and leading journals.

Stefan Thomke

William Barclay Harding Professor of Business AdministrationHarvard Business School


Ashish Chopra

Director, Product MarketingOptimizely

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