Adopting Experimentation in the Travel Industry
How Mature Optimization Programs are Driving Over 20% Growth
Optimizely surveyed 90+ leading executives in the travel industry to explore the impact of experimentation on their key business initiatives. Learn how travel organizations are implementing and succeeding with experimentation, and compare notes on key results.
Get critical benchmark data and insights on:
- How adopting a testing culture drives growth
- Where experimentation is most impactful in the customer journey
- How travel organizations are allocating their investments