Service-Specific Terms for Optimizely Testing

Last Updated: October 5, 2015

Customer’s use of Optimizely Testing is subject the Agreement and the following supplemental terms and conditions. Terms not expressly defined here have the same meanings as in the Agreement.

  1. What is Optimizely Testing? “Optimizely Testing” is an Optimizely Service designed to help Customers test the experiences they deliver through Customer Properties. To use the product, Customer firsts installs the applicable Optimizely Code on licensed Customer Properties, then uses the product’s editing and configuration tools to select Content to test and to configure test parameters. These tests are designed to help Customers gain actionable insights about their Content. Testing may be stopped at any time, in which case the Content variations will no longer be displayed to Visitors.
  2. How Do I Obtain the Optimizely Code? To use Optimizely Testing, Customer will need to install Optimizely Code on its licensed Customer Properties. Optimizely Code may be downloaded through the Optimizely Service itself.
  3. What Does Visitor Data Include? When Customer uses Optimizely Testing, the product collects Visitor Data for Customer. Visitor Data is defined in the Agreement and for Optimizely Testing includes: a unique numerical/alphanumerical ID assigned to the Visitor and/or the Customer App (e.g. a cookie ID, or a vendor ID or other device ID for Customer Apps); Customer App identifiers; device type; installed mobile SDK version; IDs of the variations the Visitor has seen; Customer’s account number; the Visitor’s browser and OS versions (if Customer is testing Content on Customer Sites); the Visitor’s IP address; a string identifying the conversion goal, the elements of the Customer Properties tested (e.g. the page URL for Customer Sites) and other event data; and the date and time of the visit. The Documentation provides further information about the content and collection of Visitor Data. Optimizely Testing as originally configured by Optimizely does not automatically collect information Visitors may enter into online forms on Customer Properties (such as usernames and passwords). If Customer configures the product to collect form information, Customer is solely responsible for such use and must comply with all the terms and conditions of the Agreement.

Service-Specific Terms for Optimizely Personalization

Last Updated: October 5, 2015

Customer’s use of Optimizely Personalization is subject to the Agreement and the following supplemental terms and descriptions. Terms not expressly defined here have the same meanings as in the Agreement.

  1. What is Optimizely Personalization? “Optimizely Personalization” is an Optimizely Service designed to help Customers personalize the experiences they deliver through their Customer Properties. To use the product, Customer firsts installs the applicable Optimizely Code on licensed Customer Properties, then uses the product’s editing and configuration tools to select Content to personalize and configure personalization parameters. Optimizely Personalization uses Visitor Data and other Customer Data to determine what Content variations to display to Visitors. It also provides reporting to help Customer gain actionable insights about Content. Customer may stop personalizing any portion of the Customer Properties at any time, in which case the Content variations will no longer be displayed to Visitors.
  2. How Do I Obtain the Optimizely Code? To use Optimizely Personalization, Customer will need to install Optimizely Code on its licensed Customer Properties. Optimizely Code may be downloaded through the Optimizely Service itself.
  3. What Visitor Data is Collected? When Customer uses Optimizely Personalization, the product collects Visitor Data for Customer. Visitor Data is defined in the Agreement and for Optimizely Personalization includes: a unique numerical/alphanumerical ID assigned to the Visitor and/or the Customer App (e.g. a cookie ID, or a vendor ID or other device ID for Customer Apps); Customer App identifiers; device type; installed mobile SDK version; IDs of variations the Visitor has seen; Customer’s account number; the Visitor’s browser and OS versions (if Customer is testing Content on Customer Sites); the Visitor’s IP address; a string identifying the conversion goal, the elements of the Customer Properties tested (e.g. the page URL for Customer Sites) and other event data; and the date and time of the visit. The Documentation provides further information about the content and collection of Visitor Data. Optimizely Personalization as originally configured by Optimizely does not automatically collect information Visitors may enter into online forms on Customer Properties (such as usernames and passwords). If Customer configures the product to collect form information, Customer is solely responsible for such use and must comply with all the terms and conditions of the Agreement.

Service-Specific Terms for Pay-As-You Go Plans

Last Updated: October 5, 2015

Customers with a Pay-As-You-Go account are subject to the Agreement and the following supplemental terms and descriptions. Terms not expressly defined here have the same meanings as in the Agreement.

  1. What is Pay-As-You-Go? Pay-As-You-Go is Optimizely’s most flexible plan for Optimizely Testing. With Pay-As-You-Go, Customers can set a budget on how much they spend per month. If the budget is reached, Customer’s experiments will be paused, but Customer can change its monthly budget through the Accounts Settings Page. The Subscription Term for Pay-As-You-Go plans automatically renews monthly but is cancellable at any time by either party.
  2. How Can I Use It? Customer will have access to Optimizely Testing for use on one Customer Property at a time. Any use is subject to all terms and conditions of the Agreement.
  3. How Are Fees Charged? Customer’s credit card is charged monthly based on the number of unique Visitors tested. Customer remains responsible for charges incurred during the Subscription Term, even if the Pay As You Go subscription is cancelled. Any free credits are for first-time Customers only (one per Customer) and apply only towards use of the Pay As You Go plan. Credits are non-refundable and are forfeited twelve (12) months after your Subscription Term start date or upon any expiration or termination (whichever occurs first).

Service-Specific Terms for Optimizely’s Add-On Platform

Last Updated: March 14, 2016

  1. What is Optimizely’s Add-On Platform? Optimizely’s Add-On Platform is a platform that permits you to enable Add-Ons for use with your instance of the Optimizely Services. Add-Ons may permit you to integrate the Optimizely Services with other online services or otherwise enhance your experience on the Optimizely Services.
  2. How Can I Use It? Use of Optimizely’s Add-On Platform is subject the terms and conditions currently available at at www.optimizely.com/terms-add-on. Terms not expressly defined here have the same meaning as in those terms. Customer understands that the Add-On Platform and Add-Ons may provide Customer with access to Third Party Content and to Third Party Products that may access Customer’s instance of the Optimizely Service and export, delete or otherwise alter Customer Data. Optimizely does not warrant or support Third Party Products or Third Party Content (whether or not these items are designated by Optimizely as “powered”, “verified” or otherwise) and disclaims all responsibility and liability for these items and their access to the Optimizely Services, including their modification, deletion, disclosure or collection of Customer Data.

Service-Specific Terms for Optimizely’s Development Platform

Last Updated: March 14, 2016

  1. What is Optimizely’s Development Platform? Optimizely’s Development Platform permits others to: (i) use Optimizely’s APIs to interface with the Optimizely Services (including to to read, access, transmit and manipulate your data) and otherwise manage Optimizely Services accounts and (ii) build applications, integrations, and add-ons that interface with or run on the Optimizely Services. This enables others to extend the functionality of the Optimizely Services and to build exciting new applications.
  2. How Can I Use It? Use of Optimizely’s Development Platform is subject the terms and conditions currently available at at www.optimizely.com/terms-development. Terms not expressly defined here have the same meaning as in those terms.