Opticon – Stockholm – November 8, 2022 – Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, today announced the winners of its 2022 Nordics and Continental Europe Optimizer Awards program, celebrating outstanding achievements in creativity and digital innovation. Winners of the Optimizer Awards were celebrated in an on-stage ceremony during the company’s Opticon Stockholm event.  

“Our Optimizer Award winners represent first-class teams that are leading the future of marketing through creative, personalized digital experiences,” said Chad Wolf, EVP, Chief Customer Officer at Optimizely. “We’re proud to work with our partners and customers who have demonstrated that companies of all sizes can be their industries’ top innovators and shape tomorrow's top digital experiences. As these winners have shown us, together our possibilities are boundless.” 

The Opticon Stockholm 2022 Optimizer Award winners are: 

Nordiska Kompaniet  for Most Innovative Digital Experience  
In partnership with Avensia  

This award is presented to the Optimizely customer that has solved a complex business challenge or met a market demand in a new and exciting way. Leveraging innovative strategies, Nordiska Kompaniet (NK) has created customer-centric and behavior-driven experiences, anticipated customer needs, and has created an overall exceptional website experience. 

IKEA Retail, Ingka Group for Best Experimentation Practice 

This award is presented to the Optimizely customer who ran stellar experimentation programs using strong, data-driven approaches that solve real customer problems and drive impactful business decisions.  IKEA Retail, Ingka Group was judged on three areas of its experimentation programs: ideation, execution, and analysis. Leveraging a strong culture of experimentation, they show a rigorous, flawless process in which learning from failure is equally important as proven success. 

Montana Furniture for Best Buying Experience  
In partnership with IMPACT Commerce 

This award is presented to the Optimizely customer who has created an exceptional commerce experience—one that best combines engaging buying and self-service solutions with rich content that is relevant to the personas they serve. Montana Furniture crafted helpful experiences that encourage users to engage seamlessly with the brand. The company was judged on the strategy, development, execution and results of its solution. 

Helen Oy for Most Customer-Centric Experience for Most Customer-Centric Experience  
In partnership with TietoEvry Create Finland 

This award is presented to the customer who offered customer-centric experiences with Content Cloud, building quality experiences for end users, with seamless integrations and increasing website speed. Helen Oy has Content Cloud fully deployed and understands the long-term benefits of running the platform, including ease-of-use for editors and marketers. By leveraging a truly customer-centric digital experience, Helen Oy has rapidly adapted to meet new customer demand and address customer concerns about the volatile energy market  

The finalists for each category were selected by a dedicated group of product expert panelists who reviewed all submissions and selected three finalists. A dedicated jury then evaluated all finalists to select the official winners. 

To discover more about the Opticon Stockholm 2022 Optimizer Awards program and winners, click here.