Digital Change Agents

Learn from the individuals building world-class experimentation teams at leading companies such as Visa, Atlassian, The Wall St Journal, HP, and more

Catch the latest installment

90 seconds with the world’s best experimenters

Digital Change Agents highlighted the work of some of the best digital leaders and experimenters. Now, we’re taking you backstage to hear first-hand why these experimenters are turning to Optimizely for product and marketing growth. Don’t miss these quick, 90-second segments with leaders from StubHub, Mailchimp, Atlassian, Netflix, & more!

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How IBM is Unifying the Customer Journey with Personalization

From ads to on-site experiences, IBM uses personalization to ensure there is one cohesive customer journey.