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Learn from the individuals building world-class experimentation teams at leading companies such as Visa, Atlassian, The Wall St Journal, HP, and more
From ads to on-site experiences, IBM uses personalization to ensure there is one cohesive customer journey.
HP’s partnership and growth story, on the way to grow experiments by 3x worldwide
A look at the defining moments that made Visa’s experimentation program
Lessons from the growth of Atlassian’s experimentation team
How experimentation has allowed Sky.com to perfect its site
Intuit's playbook for increasing experimentation velocity
How The WSJ leverages experimentation to create their subscription ecosystem
How Hudson’s Bay leverages experimentation to create a customer-centric checkout flow
How Mailchimp built a data-driven culture and experiments across the customer experience
How uShip built an experimentation program from the ground up
How a traditional wholesale company built a testing program across 12 brands
See how both the disruptors and the transformers are building out their digital experience optimization teams in this eBook
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