Building a Smarter Tech Stack

At Optimizely, we help companies build a future proof, data-driven tech stack. Join our next virtual event to learn how digital solutions can help your team to build better customer experiences that drive growth.

Featured Speaker Keynote:

Michael Schrezenmaier , Co-CEO and COO , Pipedrive

Upcoming Speakers

Andrew Fairbank

VP of EMEA FullStory

Ivan Hristov

Head of Product The Financial Times

Johann Van Tonder

COO AWA digital

Michael Schrezenmaier

Co-CEO and COO Pipedrive

VP Product Strategy - based in the UK. Responsible for managing the Product Strategy Group who sit the overall direction of our product portfolio, working in conjunction with our Product Management and Technology Partnerships teams. Prior to joining Optimizely in 2019, Ed was Co-Founder and CEO of

Edward Barrow

VP Product Strategy Optimizely


Jason Tabert

Senior Marketing Specialist & Conversion Rate Optimization Zillow Group

Andrew Fairbank

VP of EMEA FullStory

Patrick Brandt leads the Solutions Engineering team at FullStory. His team works with FullStory’s technology partners to build integrations with other SaaS platforms in the product management and software engineering industries. Prior to FullStory, Patrick was a Solutions Strategist at The Coca-Cola company, providing technical leadership across Consumer Marketing, Ecommerce, and R&D functions. He has over 15 years experience as a software architect and technology strategist. Patrick holds an M.S. in Computer Science from Florida State University.

Patrick Brandt

Engineering Manager, EcosystemFullStory



Digital labs with Contentsquare

Andrew Warne

Product Analytics ManagerMoneySuperMarket

Thilo Richter leads Optimizely's product teams focused on building and improving the most advanced digital experience optimization platform in the world. In the past, he has led consulting teams advising enterprises on building high-velocity experimentation programs. He has built up Optimizely's capabilities in the field of editorial testing for media enterprises and helped publish research on success factors for impactful experimentation programs.

Thilo Richter

Global Head of Solution Architecture Optimizely


Laura has been working on American Express’ global app for almost two years, having scaled a new dining reservation feature to millions of Centurion & Platinum Card Members across the UK & US. Most recently she has been working on an information architecture re-design to help users better digitally self-serve. Experimentation has and will continue to be key in this global re-design to help the team make data-driven decisions iteratively.

Laura Kassapakis

Product ManagerAmerican Express


Amit leads the Digital Experimentation and Insights team for American Express. The team is responsible for evolving better digital products & experiences through performance frameworks, analytical insights, competitive benchmarking, personalized experiences & experimentation. And across all digital acquisition, engagement, rewards & servicing experiences for American Express.

Amit Mondal

VP & Head of Digital Product Experimentation & InsightsAmerican Express


Over 8 years Digital Strategy and eCommerce experience including contributions to product innovation and product development. Helping clients build out and scale data driven optimization programs, measurement strategies and processes to improve the end to end user experience across multiple marketing channels.

Jonathan Lowe

Senior Optimization DirectorAccenture Interactive


A hands-on digital analytics leader with over 9 years’ experience delivering data solutions for over 25 leading brands across Automotive, Retail, FMCG, Fashion and QSR. Responsible for a department of 20+ data specialists supporting clients including Nestlé, KFC, Lego, Selfridges and British American Tobacco.

Chris Longman

Head of Customer Insight & ActivationWunderman Thompson Commerce


Andrew Taylor

Head of Solutions EngineeringContentsquare


Digital Labs with Segment

Veronica is an analytics enthusiast with a mission to bring data at the core of innovative product development and optimal user experiences. Veronica is currently leading the analytics team at Zoopla, bringing together data analysis and optimisation in the quest to re-invent the home finding experience.

Veronica Hulea

Head of AnalyticsZoopla


Nina Bayatti began her ClassPass journey as a "superuser," attending a fitness class before and after work. Now, she manages conversion marketing for the global fitness company, ClassPass. In addition to her passion for fitness, Nina is an advocate for Women in the Conversion Rate Optimization community. She's co-hosted the first of a series of meet-ups to empower women in the technical field. Nina has travelled around the US, speaking at regional conferences about conversion rate optimization. Nina was featured at the ConversionXL conference in Austin, Texas; and spoke at the Opticon conference in San Francisco. Thanks to ClassPass' global fitness network, Nina's maintained her fitness routine while connecting with the CRO community around the world.

Nina Bayatti

Director of Conversion Rate OptimizationClassPass


Sudheendra Chilappagari

Product ManagerSegment

Chris is CXO at Creative CX, a specialist Experimentation Consultancy based in London. Chris is an expert in User Experience and Experimentation, with 20 years of experience working in these fields. He’s helped organisations of all shapes and sizes over the years to research, design, innovate and continually improve their digital products and services.

Chris Gibbins

Chief Experience OfficerCreative CX


Kenneth Kutyn

Lead Solutions Engineer Optimizely