Serving dinner to millions

2 Sisters Food Group is a privately-owned food manufacturing company based in Birmingham, UK. The company has a strong UK presence in poultry, red meat, chilled and frozen categories and delivers high quality products to the British public and to its retail and food service customers which include Aldi, Asda, Co-op, KFC, Lidl, Marks & Spencer, Morrison’s, Sainsbury’s, Tesco and Waitrose. As well as being a private ‘own label’ food manufacturer for its customers, 2 Sisters Food Group is also famous for its brands which include; Fox’s Biscuits, Holland’s Pies, Matthew Walker, Donegal Catch and Green Isle.

2 Sisters Food Group had used the Optimizely platform for 4-years for its multiple sites yet was always reliant on a third-party partner during implementation, which did not give the company the flexibility that it needed. Partners were unable to move at the pace that was demanded in the food industry and costs were high. The company wanted to streamline the process by bringing development work in-house and to keep costs down without the need of a third-party partner.

Needing flexibility

Having worked with Optimizely for many years, 2 Sisters Food Group wanted to continue the relationship. The food manufacturer opted for Optimizely’s Experience Platform which provides powerful support for managing websites in the cloud, and at the same time allows in-house control over deployments and service usage. The service offers a portal for environment-related information and deployment and a dashboard for usage information.

Proof is in the pudding

Optimizely’s Content Cloud has been a cost-effective solution all round for 2 Sisters Food Group. It has given the company the flexibility to switch things on and off for a new brand internally without associated development costs and the scalability has been key. Since going live four months ago the site has achieved positive soft key metrics and is performing better for its users. Across the different sites there has been an 8-36% improvement in bounce rates and page views and sessions are up by healthy margins.


Manufacturing and distribution

Products used