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4 disciplines digital leaders need to master to win in the experience economy

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Lessons learned from top digital leaders of how to stay agile and adapt to the ever-changing digital landscape by mastering the disciplines of ideation, creation, delivery, and optimization of content and commerce experiences.

In this session you will learn:
The 4 disciplines digital leaders master to stay on top of new expectations and channels. Tips and tactics from leading brands like Nike, GE Healthcare, Electrolux, and Netflix on how to create a digital platform that personalizes the experience on an individual level.

Recorded at DMEXCO 2022 - © Koelnmesse

Optimizely, DMEXCO 22 logo in a row

Speaker

a man in a suit

Mårten Bokedal

Director Product Strategy Nordics, Optimizely