Event Event

The future of content with Optimizely - a customer event (Amsterdam)

Febuary 27th, 2024 | 13:00-17:00 at EYE museum (IJ-Lounge)

  • Tue, February 27, 2024
  • 1:00 PM CEST
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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Our upcoming afternoon event in Amsterdam promises an engaging and insightful gathering for content marketing professionals.

Join our dynamic roundtable discussion and participate in a lively Q&A session, where your inquiries will be addressed by our experts.

Save the date and be part of this exciting journey. We look forward to welcoming you!

 

When: 27th of February, 1.00pm-5.00pm
Venue: Eye Filmmuseum, IJpromenade 1, 1031 KT Amsterdam 

Agenda: 

 

12:00 - 13:00

Registration & Lunch

 

13:00 - 13:10

Welcome with Christian Beukes

 

13:10 - 13:30

Welcome to Optimizely One!

Discover how Optimizely can empower your entire marketing lifecycle, enabling your team to create content with speed, launch experiments with confidence, and deliver experiences of the highest quality.
In this session, David will delve into the Optimizely suite and discuss how real-life Content Management System customers are achieving remarkable results, such as; a 63% increase in revenue, an 88% increase in lead generation, and a 50% reduction in cost per MQL.

David Knipe, VP Product - Optimizely

13:30 - 14:15

Content Personalization:
How to create and evolve a winning personalization strategy.

In an era of information overload and mass content production, standing out from the crowd is crucial, thanks to generative AI.

During this session, Mark will help you discover how to effectively identify and target your core audiences through the use of personas and data-driven insights. He'll cover; how to build your core audiences; the experience you need to deliver; what data you need to source and where to store it; and what technology you need to activate your strategies.

 

Mark Wakelin, Strategy & Value Lead Consultant - Optimizely

14:15 - 14:30

Q&A

 

14:30 - 14:45 

Coffee Break

 

14:45 - 15:30

CMS & CMP Product Roadmap plus Unveiling the Future of CMS:

In this session, David will run through the latest releases and upcoming features in the CMS and CMP product roadmap to help you stay ahead of the curve. He will also take a deep dive into one of the key product announcements from Opticon - the introduction of our SaaS CMS. And if hearing all about it isn't enough, our demo and technical expert, Kunal, will be showcasing these amazing new updates in real-time!

David Knipe, VP Product - Optimizely

 

Kunal Shetye, Senior Solutions Architect - Optimizely 

15:30 - 16:00

Q&A 

 

16:00-17:00

Networking over drinks