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A Jedi Approach to Content Strategy

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Marketers are not able to read the minds of their website visitors, but if you can present the right content to them you can provide a great online experience.

Join us to learn about how to:

  • Leverage customer intelligence to get a greater insight into what your customers want to see
  • Build a data-driven content strategy
  • Identifying the right topics to drive high value action


Chris Purcell

Product Strategy Manager at Optimizely