New principles for digital experiences that perform
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Whether you’re an executive, marketer, or developer, you’re likely in on the secret that digital customer experiences matter more than ever. Despite this, it can feel increasingly daunting to design the amazing experiences your customers desire — and that perform for your business.
Leaning on his decades of experience as a digital operator, Matty Wishnow, Managing Director of Experience Design & Optimization at Accenture Interactive and Founder of Clearhead, will share key principles for data-driven experience design.
Using real world examples, Matty will share how these principles enable enterprises to transform customer experiences through evidence-based design and a focus on solving the biggest problems your customers face.