AMC experiments faster on the server-side
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Yoshitaka Ito, VP Information Platforms and Jon Keilson, VP Product Management for AMC Networks discuss why they started investing in experimentation for shows like "The Walking Dead." Learn how they tested quickly on multiple applications using Full Stack (Server-side Experimentation) and what assumptions they learned from. See how experiments were prioritized over five brands and eight platforms via the use of templates, clear application roles and clear experiment types.