Whitepaper Whitepaper

Banking transformed by Jim Marous & Optimizely

In an increasingly digital world, the financial industry must keep up with consumers’ rising expectations when it comes to digital experience.

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The pandemic has accelerated consumers' awareness of what an excellent digital experience looks like, and personalization is a feature that is expected. This expectation is increasingly expanding into the financial industry as customers want to interact with their banks more personally.

In the Banking Transformed White Paper, you’ll learn:

  • Consumers’ demands that financial institutions aren’t giving
  • More than 10 charts to illustrate banks’ struggles with digital experience
  • How to implement personalization for financial institutions