August 20, 2014

6 Killer Stats to Sell Your Boss on Optimization

We’ve compiled 6 stats to help make the case for optimization and testing at any business. Whether you’re just getting started or have been testing for a while, use these killer talking points to back-up your cause.
Robin Johnson

Want to make testing and optimization a larger focus at your organization?

First, you’ve got to make your case. We’ve compiled 6 stats to help sell your manager (or any other naysayer) on optimization. Whether you’re just getting started or have been testing awhile, use these killer points to back-up your cause.

1. The 92:1 ratio

For every 92 marketing dollars spent on driving traffic to a website, only $1 is spent on optimizing what visitors see once they get there. Optimization is a sure fire way to take visitors you’re driving to your site and turn them into customers. (Source)

6 Killer Optimization Stats

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2. Average conversion rate: 3%

That’s for an e-commerce website. For a SaaS site it’s 7%. And for media, it’s 10%. You can easily do better. A/B testing is the most used method for improving conversion rates. (Source)

3. Winning companies run 50% more tests

Companies whose conversion rates improved last year are performing, on average, 50% more tests and using 47% more methods to improve conversion. Plus, successful brands and companies have seen huge wins. (Source)

4. $60,000,000 more in the bank

Successful brands and companies have seen huge wins with testing and optimization. President Obama raised an additional $60 million. Smartwool boosted RPV by 17%. The Guardian increased subscriptions by 46%. With more companies adopting optimization as a major component of their digital marketing strategy, the last thing you want to do is get left behind.

5. Marketing focus increases by 85%

85% of search marketing professionals will focus more on conversion rate optimization this year. Marketers in other specialities, like product, email, and content, are also upping their game. Don’t get left behind. (Source)

6. 44% of CMOS are doing it

44% of CMOs use their website (and mobile apps) for customer research, using tactics like A/B testing and experience optimization. (Source)

Looking for more knowledge to back-up your testing efforts? Get your free copy of: The Experience Optimization Playbook for Digital Marketers.

Inside you’ll find:experience_optimization_ebook_cover_v1

  • How best-in-class marketing teams think about experience optimization.
  • Winning optimization strategies from companies like GoogleUpworthyHubSpotStanley Black & DeckerMovember, and more
  • An in-depth look at the advantages of experience optimization for your business
  • Killer stats to make the case for optimization at your organization
  • How you can get started!




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