June 24, 2021

How 23andMe improved UX and web page speed

Perri Bronson

At Optimizely, we take pride in our commitment to performance. To that end, typically the success that comes from scaling your experimentation program involves running many iterative tests. And as the number of concurrent A/B/n tests increases webpage performance should be monitored and maintained to ensure snappy experiences for your end-users.

23andMe shares our focus on making its website UX faster and more optimized. They were the first Optimizely customer to adopt our latest client-side development, Performance Edge. The results were powerful. 

Performance Edge improved 23andMe’s mobile web performance metrics by 45.5%, and their desktop performance by 37.8%.

Recently, we held a webinar and heard how it was to be the earliest adopter of this new technology from 23andMe’s Courtney Ball and Antonio Contreras, along with Whelan Boyd from Optimizely’s Product team.

Like most companies who do business on a website, the mobile experience is essential for 23andMe. Researching and purchasing on mobile browsers is the consumer norm, but it’s no secret that mobile devices are susceptible to issues with speed due to slower network connections. Performance Edge can help. While it improves the speed of web pages where you are running experiments overall, the positive impact is even more dramatic on mobile devices. 

Watch the webinar to learn more about how Performance Edge works and how it was implemented and adopted by 23andMe.

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