July 28, 2020
Buying group blindness
"Multiple individuals from the same organization are anonymously consuming content on your site and you don’t know who they are. I hope you’re saying to yourself, 'Oh no, we need to fix that right now!' " - Kerry Cunningham, SiriusDecisions -Senior Research Director of Marketing Operations
In this short clip from Episerver's joint webinar with SiriusDecisions, learn how to identify buying group blindness from within to better course correct your organization to identify the best intent signals.